Tell us something about Qubee?
Hashim Sheikh: Qubee, a UK-based Augere company is one of them launched this year. We think you should be able to enjoy uninterrupted access to it, wherever you are, whenever you want.
Its vision is make our business as very best internet service available to everyone, at prices anyone can afford, with customer service and support that’s second to none.
We aren’t just making the internet work, we’re making it work beautifully. And now it’s yours to enjoy.
How is the potential of broadband operators in Pakistan?
International broadband operators see Pakistan as one of the emerging and lucrative markets of the world where they could attract millions of potential customers in shortest period of time.
Internet service has now become the basic need of people but millions of users in Pakistan are still seeking a cutting edge technology for connecting themselves with the rest of the world.
Around 10 broadband operators are presently providing their broadband services by exploiting different technologies, particularly in the metropolis. Besides, there are others to emerge soon.
What is the market share of Qubee in Pakistan?
We have been receiving tremendous response from the customers in all four cities—Karachi, Lahore, Islamabad and Rawalpindi The number of customers’ base has been widening with passing of each day as a matter of fact the service quality we offer are best for customers at reasonable rates.
I am very enthusiastic to expedite broadband business in the country and very optimistic about the response the company will receive from millions of customers soon in next few years.
We have launched officially our broadband service in the economic hub of the country in May 2010 with the philosophy of customers’ care on the top of our priority. The services have been introduced to large number of customers in Lahore, Islamabad and Rawalpindi in October 2010.
Qubee team has made its services accessible in all fours cities and considered to be a major player in wireless broadband sector. We are competing with market players aggressively to gain the maximum market share.
Now we have planned to expand our services in five other cities in near future to get the edge over rest of the players.
How much investment Qubee will land in Pakistan?
Qubee will never stop its investment in the country where millions of customers are waiting to buy its quality service. We have planned to explore customers so we will expand our services in maximum cities of the country.
We will provide broadband service in every big and small city of the country, as he believes to implement on the motto “Broadband for All.”
Qubee invested about $70 million in last calendar year and planned to pump in $25 million to $50 million next year, depending on its capital and operating expenses. The company has rolled out its infrastructure network in all major cities of the country. Its network support partners are internationally recognized collaborating it for the provision of best wireless Internet services called Wimax.
How do you see the intensifying competition in broadband sector?
In the faster-than-expected competition among broadband operators only those companies will survive who are financially sound and equipped with latest technology.
The service charges also matter a lot therefore, we do a lot of care about it and offer 1 Mbps in Rs750 per month. This is the lowest rates in the country offered by any Wimax broadband operator in the country.
The competition is health in the broadband sector and it is on the rise as operators are expanding their services and new entrants come into Pakistani market.
The services will be improved as a result of competition and tariff will be further lowering in the future. This will be win-win situation for the customers to get good quality services in lowest rates.
In the future operators ensure quality services will be successful.
How Qubee is different from other Wimax operators?
The business model of this company is one of the best, advanced and cost-efficient among the other operators which is a plus point for him in the competition.
Our strategy is to share network with different telephony companies and penetrate in maximum parts of the country step by step with the shortest possible time. We have established 200 sites initially, now it has been increased to 400 sites.
He said the marketing model of the company is unique because we approach our targeted customers for saving their precious time instead they come to us.
Qubee sales agent will offer door-to-door service in the potential and literate areas of the city. Besides, 50 sales and service centre, the service promotion is also done through telesales and four to five thousands phone calls are made every day.
The company believes in retaining its customers on its network and decides to fix every minute snag within the hours of the complaints. Almost 80 percent of the complaints get resolved in first calls.
What is the technology of Qubee offer?
We provide the latest technology of Wimax, which is called as 4T4R. This is the most advanced technology in the world and we are the first who brought it in the Pakistan. None of the market player in Pakistan has adopted this technology, however, as we introduced it, other operators also shifting their network on this technology.
Our network support partner, Huawei, is best considered in the world. Qubee signal penetration is best in the all four cities.What is your target market in Pakistan?
We have focused on the customers primarily then commercial sectors such as small and medium-sized business. We offer them best packages with insurance of fast and uninterrupted connectivity to their PCs.
Qubee services are designed to be convenient for our business users – simply choose the speed of connection and a monthly tariff that best suits your business needs.
Everyone in business can benefit from being connected to the internet. You can email to place orders, store managers can check market prices for their goods and dealing with your advisers, accountants and lawyers is much easier by email. You can keep an eye on what your competitors are doing and even advertise your business to other internet users. The speed and reliability of a Qubee connection could really transform the way your business works.
What are the products of Qubee?
We provide best services through best device. Besides, we have launched state-of-art USB, Qubee Shuttle, which is a portable device to facilitate customers. We are designing Value-Added Services (VAS) for our customers, which will be a first ever offer of any broadband in Pakistan.
Qubee team has made its services accessible in four major cities and considered to be a big player in wireless broadband sector. We are competing with market players aggressively to gain the maximum market share.
http://www.technologytimes.pk/mag/2010/dec10/issue04/making_the_technology_access.php
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