Munib Khawaja is working with APC as VP-IT Business Pakistan & Afghanistan. He has eighteen years of experience in the field of manag
ement, marketing, and sales. APC is enjoying the market leadership position both in power protection solutions and datacentre infrastructure market and acknowledges that Munib role is instrumental in its successes. He is an expert on Green Power Protection and Datacenter Solutions. Munib introduces the company portfolio and gives market insights about the latest trends in UPS and NCPI solutions
Brief us about your professional background.
Munib Khawaja: I did my MBA in marketing and have more than 18 years of experience with ICT industry in the fields of general management, country business operations, sales, marketing, professional services, and channel operations. I joined Schneider Electric (commonly known by its brand “APC”) as Territory Manager for Pakistan and Afghanistan in 2007 and promoted to Vice President Pakistan and Afghanistan on achieving exceptional results. Since 2007 APC has excellent business results in shape of over achieved revenue and growth targets. Prior to APC, I served IPL (Innovative Pvt Ltd) Pakistan as Country Manager and Board Member; in just 3 years span I made IPL a leading player in power protection and datacenter infrastructure solutions market. I maintained industry leadership position during whole work tenure with IPL. During my stay with IPL; efficient and effective utilization of resources brought best ROI and business reputation for the IPL in the Middle East region. Best Sales, Best Manger, Best Datacenter Solution Provider and several other awards in the Middle East region portray my success in the career.
What is the philosophy of APC?
The philosophy of APC is based on “always on, always available”. In today’s world where businesses can’t stop and downtime calculated as losses, APC (American Power Conversion) provides protection against some of the leading causes of downtime, data loss and hardware damage: power problems and temperature. As a global leader in network-critical physical infrastructure (NCPI) solutions, APC sets the standard in its industry for quality, innovation and support. Its comprehensive solutions, which are designed for both home and corporate environments, improve the manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes.
What motivated you to work with APC?
APC always been a R&D driven organization and launched several innovative products in the power protection and data center infrastructure sector. Those concepts and products were have resolved customer issues so successfully which made APC synonyms to the product category. I personally convinced with the APC philosophy and the solutions so I am associated with them till to date in different role. The most motivated thing about APC is that they keep alive your urge to learn and discover new trends and technologies.
What services APC offers in Pakistan and Globally?
APC is a global leader in power protection solution for the IT and ET (Emerging Technologies) solutions market. APC has achieved a unique position in Pakistan for power protection and data center design, energy efficiency solutions for datacenter and energy and environmental audits.
What edge APC has on its competitors?
APC has market leadership position in Pakistan with a leading share in the power protection and NCPI data centers solutions. We are serving almost all leading financial institutions, telcos, large national and multinational organizations and public sector. We are the only certified tier-3 datacenter company in the country and probably in the region.
What is your target market in Pakistan?
Our target market starts from home offices to large corporations, mainly telcos, financial institutions, industry, public sector, large organization, and any other sophisticated equipment or environment which required clean uninterrupted power and precision cooling.
Brief us about APC’s Smart-UPS.
APC award-winning Smart-UPS® is the most popular UPS in the world for servers, storage and networks. It is trusted to protect critical data and equipment from power problems by supplying clean and reliable network-grade power. In addition to legendary reliability and manageability, Smart-UPS have extremely high efficiency at low, medium and high load levels making them ideal for today’s multi-core or virtualized servers that have varying load consumption. Available in a variety of form factors there is a model for every application and budget. Smart-UPS® models have long been considered the benchmark for all network and server UPS’s. Smart-UPS feature a 16-segment LED display, extended range automatic voltage regulation (AVR), and pure sine wave output on battery. Additional manageability options are available through the Smart-Slot interface, which is an internal slot for the installation of optional accessory cards. The entry level Smart-UPS SC is an economical choice for small and medium businesses looking to protect small switches, networking devices and point-of-sale (POS) equipment.
Why we need surge protectors?
Damaging surges associated with lightning or utility problems can travel along your utility and data lines, damaging your electronic devices and destroying your valuable data. Even smaller everyday surges can degrade the performance of your electronics and decrease their life. The APC SurgeArrest® Performance series offers the highest level of protection for your professional computers, electronics and connected devices, as well as provides surge protection for all of your data lines. Its state of the art circuitry provides our best protection for even the most sensitive electronic equipment.
What role government should play to support energy sector?
At present, Pakistan is going through severe energy crisis and we are facing about 5000MW shortfall. Government can play a key role and can help the industry by curbing the low efficient design and products with the help of regulatory authorities. We at APC by Schneider Electric are helping the industry to optimize their energy utilization. We are bringing efficiency in design at component level, which can minimize not only the losses but will help to reduce electricity shortfall.
Elaborate specifically about this APC solution.
Generally speaking by using APC solutions and products, approximately 30% energy can be saved in the datacenters and other IT environment. Cooling is the key components in datacenters and consumes lot of energy; by use of APC close coupled technology design 30% energy saving is possible. As world is moving towards cloud topology, need of the datacenters will be enhanced, APC is on advantageous position at the moment to offer the right energy efficient solutions. These solutions are verified from authorities and tested and already deployed, as seeing is believing customer can decide easily.
What milestone APC Pakistan achieved under your visionary leadership?
This is not because of me only it is basically a team effort that APC becomes the market leader in datacenter solution providers in the region and hit a high success ratio in the projects. In this region, APC’s market share has been increased by 20 points and direct customer interaction has increased 100%.
What are the future plans of APC in Pakistan?
APC consider Pakistan as emerging market that’s why we constantly strengthening our sales and services endeavor. Emerging markets are poised for significant growth; so that we’ll also enhance capacity to meet the growing APC solution demand. At APC our mission is to create delighted customers by improving the manageability, availability and performance of information and communication systems through the rapid delivery of innovative solutions to real customer problems. As part of Schneider Electric, APC has long term standing in Pakistan and Schneider Electric also has enhanced its foot print in Pakistan.
What would you comment on Technology Times?
Technology time has filled the gap which been observed in printed media. TT is providing valuable content to reader.
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