STAFF REPORT ISLAMABAD: ZONG’s ‘Cricket Ki Jeet’ – a promotional campaign for cricket enthusiasts – has received an overwhelming response on its launch, even in the initial stage of the ICC Cricket World Cup 2011.
According to details, lots of people have already won prizes including handsets, DVD players, MP3 Players, Xbox, Ipads and even LCD TVs! There is also a bumper prize of a VIGO car. In addition, there are daily cash prizes of Rs 100,000 during the group stage which progresses to Rs 1,000,000 for the final of the 2011 World Cup! In total Cricket ke Jeet offers prizes worth Rs. 20 million during this campaign.
“Cricket in Pakistan has a passionate following. At ZONG we bring offerings which can enhance our life experiences. As sports in general and cricket especially is very close to everyone’s heart, ZONG focused on offering a special activity timed with one of the largest sporting events for Pakistan,” Salman Wassay, Head of Marketing, ZONG, said while speaking about the campaign.
http://www.technologytimes.pk/mag/2011/march11/issue01/zong_starts_criket_ki_jeet.php
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