STAFF REPORTER LAHORE: In order to create nationwide awareness about the halal food industry in the country, a road show was arranged by the Halal Research Council started from Peshawar. Under the initiative, by arranging about 150 awareness seminars the road show will pass by 50 major cities of the country and end up on March 1 in Karachi.
On the occasion, Dr. Tila Muhammad, Director, National Institute of Food and Agriculture, Peshawar, briefed the audience about the latest trends of Halal industry. He admired the selfless efforts of Halal Research Council for the promoting of Halal industry and confirmed his full support for the cause.
Addressing the audience, M. Sulaiman, Director, PNAC, Islamabad, gave details of the workouts of PNAC.
“The volume of Halal market is 2.3 trillion dollars throughout the world in which Pakistan doesn’t have even a smaller share into that,” revealed Zubair Mughal, CEO, Halal Research Council in his remarks.
However, he said that Pakistan can earn a heavy revenue with Halal branding. Pakistan having name being the large Muslim state can earn name $1.8 billion in this sector, he said.
http://www.technologytimes.pk/mag/2011/feb11/issue02/road_shows_planned.php
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